Google Ads

Get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

Introduction

Google Ads is a paid online advertising platform offered by Google. When users search a keyword, they get the results of their query on a search engine results page (SERP). Those results can include a paid advertisement that targeted that keyword. A keyword example is "vacation rental in cape code".

How does Uplisting work with Google Ads

  1. Once you add your Google Conversion ID and label to Uplisting, all bookings originating from your Google Ads will trigger a conversion on your Google Ad Conversion.
  2. A conversion is only triggered when a guest successfully pays for their booking.
  3. Uplisting syncs the value of the booking to Google Ads which means you can monitor your return on investment.

Show me the code!

Below is the data Uplisting sends to Google Ads when a booking is paid for by a guest.

gtag('event', 'conversion', {
      'send_to': 'AW-CONVERSION_ID/AW-CONVERSION_LABEL',
      'value': 600.20, [THIS IS THE TOTAL AMOUNT OF THE BOOKING]
      'currency': 'USD', [THIS IS THE CURRENCY ON YOUR LISTING]
      'transaction_id': 'BOOKING-ID' [THIS IS THE UPLISTING BOOKING ID]
  });

How to connect your Uplisting direct booking engine to Google Ads

1. Locate your Google Ad Conversion

  • On your Google Ads account, go to 'Conversions'. Note, your Google Ads account may look different to the example below.
  • Select the Conversion you want to use (our Conversion is called Paid for booking).
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2. Select 'Tag setup'

On the page select Tag setup at the bottom of the page.

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3. Locate the Google Conversion ID and Conversion label

  • Select Use Google Tag Manager.
  • Copy the conversion ID and conversion label into the Uplisting settings (step 4, below).
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4. Insert the Conversion ID and label into Uplisting

  • Insert both the ID and label and save.
  • All bookings originating from your Google Ads will trigger a conversion on your Google Ad Conversion.

❗️

Include AW- in front of the conversion ID you insert (shown below)

The Google conversion ID should look something like this: AW-10787211833. Rather than 10787211833.

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